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    GoHighLevel alternative

    The GoHighLevel alternative with AI ads built in.

    Zuops gives agencies the core they use GoHighLevel for, a white-label CRM with sub-accounts, AI texting and calling, calendars, forms and automations, for less, and adds the part GoHighLevel leaves out: making the ads.

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    Loved by 1,300+ businesses

    An agency with 10 clients and AI texting on

    GoHighLevel

    • Unlimited planUnlimited sub-accounts$297
    • AI Employee for 10 clients$50 per sub-account, the lower tier$500
    • An AI ad generatorNot in GoHighLevel; AdCreative.ai Starter$39
    A month$836

    Zuops Scale

    • Unlimited sub-accounts and team seats
    • AI texting for every client, replies free
    • AI ad generator, ad copier and ad library
    • 700 credits a month for texts, numbers and AI calls
    A month$99

    You keep $737 a month, $8,844 a year.

    The part GoHighLevel leaves out

    Make the ads too. Not just the CRM.

    GoHighLevel runs the follow-up, but someone still has to make the ads. In Zuops your team or your clients make them in minutes, in the same place the leads come in.

    • Image and video ads from one line about the offer
    • Copy any winning ad into your client's brand
    • An estimated cost per lead before you spend a dollar
    • The leads those ads bring in land in the same CRM
    Make a free adSee the AI Ad Generator →

    The short answer

    Zuops or GoHighLevel? It depends on the work.

    If you run ads for local businesses and want a simpler white-label CRM with AI follow-up, Zuops is the better fit: unlimited sub-accounts are $99/mo instead of $297, AI texting needs no per-client AI subscription, and you make the ads in the same place. If you need GoHighLevel's breadth, like courses and memberships, a social planner, an app marketplace or a native App Store app, GoHighLevel does more.

    Choose Zuops if

    • You run ads for clients and want an AI ad generator, ad library and ad copier in the same tool
    • You want unlimited sub-accounts for $99/mo, not $297
    • You'd rather not pay $50–$97 per client each month for AI
    • You want white-label branding on every plan, from $19/mo
    • You want a CRM your clients can learn in an afternoon

    Choose GoHighLevel if

    • You sell courses, memberships or communities to your clients
    • You need a social media planner, WhatsApp or a big app marketplace
    • You want a native App Store app under your brand (a $497/mo add-on)
    • You rely on SaaS mode with rebilling markups across many products

    Watch

    See Zuops in action. Then decide.

    A walkthrough of the ad studio, the white-label CRM and the AI that answers your leads.

    Side by side

    Zuops vs GoHighLevel

    Features and prices checked on GoHighLevel's own website in October 2026. Sources are at the bottom of the page.

    ZuopsGoHighLevel
    • Starting price
      $19/mo
      $97/mo
    • Unlimited sub-accounts
      $99/mo
      $297/mo
    • White-label branding and custom domain
      Every plan
    • AI texting that replies to leads
      Included, replies free
      AI Employee, $50–$97/mo per sub-account
    • AI voice receptionist
      1.5 credits/min
      From $0.10/min + phone
    • AI image and video ad generator
    • Ad library with cost-per-lead estimates
    • Ad copier
    • Ad score and cost-per-lead predictor
    • Meta ads management
      Insights, AI analyst, rules
      Ad Manager (Meta, Google, LinkedIn)
    • Calendars and booking
    • Forms, landing pages and websites
    • Workflows and automations
    • Branded app for each client
      Web app, included
      App Store app, $497/mo
    • Courses, memberships and communities
    • Social media planner
    • API and MCP server
      Every plan
      Unlimited plan and up
    • Try before you pay
      Free ad tools, then $19/mo
      14-day free trial

    Pricing

    What GoHighLevel costs. What Zuops costs.

    GoHighLevel

    • StarterUp to 3 sub-accounts$97/mo
    • UnlimitedUnlimited sub-accounts, basic API$297/mo
    • Agency ProSaaS mode, rebilling with markup, advanced API$497/mo
    • EnterpriseIncludes the white-label mobile app and HIPAACustom

    On top of the plan

    • AI Employee (Conversation AI, Voice AI and more)$50 or $97/mo per sub-account
    • Voice AI, pay per useFrom $0.10/min plus phone fees
    • Phone number (local)$1.15/mo
    • Text message$0.00747 + carrier fees per segment
    • Texting registration (A2P)$22.50 once, then $1.50–$10.50/mo
    • Email$0.675 per 1,000
    • White-label mobile app$497/mo
    • Branded client portal app$49/mo per sub-account
    • HIPAA$297/mo
    GoHighLevel pricing, explained

    Zuops

    • Access1 sub-account · 75 credits a month$19/mo
    • Growth5 sub-accounts · 300 credits a month$49/mo
    • ScaleLike-for-likeUnlimited sub-accounts · 700 credits a month$99/mo
    • AgencyUnlimited sub-accounts · 1,500 credits a month$199/mo
    • VIPUnlimited sub-accounts · 4,000 credits a month$499/mo

    Zuops Scale ($99/mo) is the like-for-like plan for GoHighLevel Unlimited: unlimited sub-accounts and team seats, white-label, AI texting and calling, with 700 credits a month for usage (texts, numbers, AI minutes and ads). Smaller agencies can start on Access ($19, 1 sub-account) or Growth ($49, 5).

    What credits pay for
    Start on Scale

    Real results

    Real businesses. Real bookings. Real revenue.

    Campaign numbers from owners and agencies who run their ads and leads through Zuops.

    Campaign results for Beauty & Wellness Studio

    400+ new clients for less than a coffee each

    “I'm still shocked we got over 400 new client conversations for less than a fancy coffee each. Their DM strategy didn't just get us bookings, it built a community. Our appointment book has never been this full.”
    Beauty & Wellness Studio
    Beauty Services
    Campaign results for Architecture & Design Firm

    From headache to $13 quality architecture leads

    “Getting qualified architecture leads used to be our biggest headache. They brought in over 200 at a cost of just $13 a piece. The quality of their creative is top-notch. Finally, a consistent flow of real projects.”
    Architecture & Design Firm
    Professional Services
    Campaign results for Home Repair Specialists

    1,000+ leads at $10 each

    “Over 1,000 leads at just $10 a pop? We couldn't believe it. This campaign was a massive success for filling the gaps in our booking calendar during what used to be our slow weekdays.”
    Home Repair Specialists
    Home Services
    Campaign results for Professional Services

    Video campaign delivers 114 leads at $12 each

    “Video is tough, but they nailed it. 114 leads for around $12 each is a number we didn't think was possible. They understood our service model perfectly and delivered creative that actually converts.”
    Professional Services
    Business Services
    Campaign results for Window Cleaning Services

    Local window cleaning gets 14 high-quality jobs

    “We're a local window cleaning biz, so we weren't sure what to expect. They managed to pull in 14 high-quality jobs from a single video campaign. The way they presented our service made us look like the pros we are.”
    Window Cleaning Services
    Home Services

    Why people switch

    Why teams move from GoHighLevel to Zuops.

    1. 01

      The real price is higher than the plan

      GoHighLevel's AI Employee is $50–$97 per sub-account every month, the branded App Store app is $497/mo, and phone, email and registration fees sit on top. Ten clients with AI can add $500–$970 a month before any usage.

    2. 02

      Unlimited clients cost $297

      GoHighLevel's Starter plan stops at 3 sub-accounts. On Zuops, unlimited sub-accounts and unlimited team seats start at $99/mo.

    3. 03

      There's no way to make the ads

      GoHighLevel's Ad Manager runs campaigns you've already made. An AI ad creative generator has been an open request on its ideas board since April 2025. Zuops makes the image and video ads, scores them and copies proven ones.

    4. 04

      A long setup and a busy interface

      Reviewers often mention the learning curve. Zuops is built around fewer, finished workflows: the ads, the leads, the inbox and the calendar, set up with snapshots in minutes.

    Switching

    How to move from GoHighLevel. In an afternoon.

    1. 1

      Export from GoHighLevel

      Export each client's contacts and opportunities as CSV files.

    2. 2

      Create sub-accounts and import

      One sub-account per client, then import the CSV. Imports skip automations, so nobody gets texted by accident.

    3. 3

      Rebuild the essentials

      Recreate key automations, forms and calendars, then save them as a snapshot for the next client.

    4. 4

      Set up phone numbers

      Buy new numbers in Zuops, or connect your own Twilio account and keep the numbers you have there.

    5. 5

      Point your domain

      Add one CNAME (like crm.youragency.com) and your clients log in to your brand.

    6. 6

      Keep GHL while you test

      Zuops' ad tools can be embedded inside GoHighLevel, so you can add the ads first and move the CRM later.

    FAQ

    Zuops vs GoHighLevel: common questions

    Something else? Ask our team

    Is Zuops cheaper than GoHighLevel?

    On plan price, yes for most agencies: unlimited sub-accounts are $99/mo on Zuops and $297/mo on GoHighLevel, and Zuops has no per-client AI fee. Usage works differently: Zuops bundles texts, numbers and AI minutes into your plan's credits, while GoHighLevel bills them from a wallet at its own rates, which can be lower per text or minute at very high volume.

    Does Zuops do everything GoHighLevel does?

    No. Zuops covers the CRM core agencies use most (sub-accounts, inbox, AI texting and calling, calendars, forms, landing pages, automations, invoices, reviews, reporting) and adds AI ad creation. It doesn't offer courses or memberships, a social planner, WhatsApp or an app marketplace.

    Can I white-label Zuops like GoHighLevel?

    Yes, on every plan. Add your name, logo, colors and your own domain, and your clients never see Zuops, including in emails and booking pages.

    Can I use Zuops alongside GoHighLevel?

    Yes. Zuops' ad tools (generator, copier, editor and remix) can be embedded inside GoHighLevel with signed embeds, so you can keep GoHighLevel for the CRM and add AI ads.

    How do I move my clients from GoHighLevel?

    Export contacts and opportunities as CSV, create a sub-account per client in Zuops and import them, rebuild key automations and forms (save them as a snapshot), set up phone numbers, and point your domain. Imports never trigger automations.

    Does Zuops have a free trial?

    There's no free trial, but plans start at $19/mo with no contract, you can cancel anytime, and the free ad tools work without an account.

    Sources

    GoHighLevel is a trademark of its owner. This page compares publicly listed prices and features as of October 2026; they can change, so check GoHighLevel's site for current details.

    Turn ad clicks into booked appointments.

    Start with your own business or bring every client. Your first ads take minutes, and every new lead gets a reply in seconds.

    Get started See pricing
    • Plans from $19/mo
    • White-label on every plan
    • Cancel anytime