Smart Forms
Lead forms that qualify people before they reach your inbox.
Smart Forms ask the questions you'd ask on the phone, with tap-friendly picture answers, then send good leads to booking and politely turn away the rest. Host them on your own domain or embed them anywhere.
Included on every plan.
Loved by 1,300+ businesses
How it works
How Smart Forms works
- 01
Build it, or let AI design it
Questions with picture or icon answers, qualifiers, an offer and an optional booking step.
- 02
Share it
A hosted link on your custom domain, or embed code for any website.
- 03
Qualify and follow up
Qualified leads get a text back in seconds; the rest get a polite answer.
Lead quality
Fix bad Facebook leads with one extra step.
Instant forms are easy to fill and easy to fake. Sending ad traffic to a Smart Form adds a few quick questions that filter out the curious and capture what your team needs to quote.
Routing
Service area and qualification built in.
Check the address against your service area, route answers to the right pipeline or person, and show people who don't qualify a helpful page instead of wasting your team's time.
- Service-area checks
- Qualifying questions with routing
- A/B variants with stats
See it in action
See Smart Forms in action.
A real screen recording from inside Zuops, no mockups.
Why Smart Forms
Better leads, not just more of them.
Picture answers
Big, tappable answer cards that work on phones.
Qualifiers
Ask budget, timeline or service type up front.
Booking step
Let qualified leads pick a time at the end.
Your domain
Host forms on your own domain, or embed them.
Instant follow-up
Every submission gets a text back in seconds.
Send leads anywhere
Zapier and webhooks pass them to your other tools.
Real results
Real businesses. Real bookings. Real revenue.
Campaign numbers from owners and agencies who run their ads and leads through Zuops.
400+ new clients for less than a coffee each
“I'm still shocked we got over 400 new client conversations for less than a fancy coffee each. Their DM strategy didn't just get us bookings, it built a community. Our appointment book has never been this full.”
From headache to $13 quality architecture leads
“Getting qualified architecture leads used to be our biggest headache. They brought in over 200 at a cost of just $13 a piece. The quality of their creative is top-notch. Finally, a consistent flow of real projects.”
1,000+ leads at $10 each
“Over 1,000 leads at just $10 a pop? We couldn't believe it. This campaign was a massive success for filling the gaps in our booking calendar during what used to be our slow weekdays.”
Video campaign delivers 114 leads at $12 each
“Video is tough, but they nailed it. 114 leads for around $12 each is a number we didn't think was possible. They understood our service model perfectly and delivered creative that actually converts.”
Local window cleaning gets 14 high-quality jobs
“We're a local window cleaning biz, so we weren't sure what to expect. They managed to pull in 14 high-quality jobs from a single video campaign. The way they presented our service made us look like the pros we are.”
Pricing
Smart Forms are included on every plan.
Every plan includes the whole platform, from $19/mo. Usage comes out of your plan's monthly credits.
Why not just use Facebook's instant forms?
Instant forms are fast but bring a lot of low-intent leads. A Smart Form adds a few questions that filter them out. You can use both: lead ads also sync straight into Zuops.
Can I embed a form on my website?
Yes. Copy the embed code into WordPress, Webflow, Wix or any site, or share the hosted link.
Can a form book an appointment?
Yes. Add a booking step and qualified leads can pick a time from your calendar before they finish.
Can I send form leads to other tools?
Yes, through Zapier or webhooks, and field-service tools like Jobber, Housecall Pro and ServiceTitan connect too.
Turn ad clicks into booked appointments.
Start with your own business or bring every client. Your first ads take minutes, and every new lead gets a reply in seconds.
- Plans from $19/mo
- White-label on every plan
- Cancel anytime