Free Facebook ads cost calculator
How many leads will your Facebook budget buy?
Pick your industry and monthly budget. See the leads to expect at your industry's typical cost per lead, and what they're worth once they book.
- No login needed
- 2026 industry benchmarks
- Leads, appointments and revenue
Home & Home Improvement
35 leads a month
From $1,500 at about $42.95 per lead, from about 688 clicks.
Booked appointments
8.7
25% of leads
Cost per booked appointment
$172
Revenue
$8,731
Booked appointments × customer value
Return on ad spend
5.8x
Revenue ÷ ad spend
Typical costs are medians from WordStream by LocaliQ, Facebook Ads Benchmarks 2026. Your results depend on your offer, your ads and how fast you follow up.
Benchmarks
Facebook ad costs by industry
Median cost per lead for Facebook lead campaigns, cheapest first, from 452 US lead campaigns run from April 2025 to June 2026.
- Career & Employment$12.30$0.73 a click · 5.38% of clicks become leads$0.735.38%
- Real Estate$13.74$1.27 a click · 9.95% of clicks become leads$1.279.95%
- Arts & Entertainment$14.59$0.88 a click · 15.31% of clicks become leads$0.8815.31%
- Sports & Recreation$15.49$1.08 a click · 6.75% of clicks become leads$1.086.75%
- Education & Instruction$26.31$1.72 a click · 15.87% of clicks become leads$1.7215.87%
- Health & Fitness$27.11$1.84 a click · 7.98% of clicks become leads$1.847.98%
- Physicians & Surgeons$32.14$1.68 a click · 6.41% of clicks become leads$1.686.41%
- Automotive (vehicles for sale)$35.52$2.01 a click · 4.15% of clicks become leads$2.014.15%
- Industrial & Commercial$35.87$1.55 a click · 4.50% of clicks become leads$1.554.50%
- Personal Services$38.09$1.62 a click · 6.61% of clicks become leads$1.626.61%
- Furniture$39.25$2.18 a click · 5.66% of clicks become leads$2.185.66%
- Home & Home Improvement$42.95$2.18 a click · 5.32% of clicks become leads$2.185.32%
- Beauty & Personal Care$50.91$2.97 a click · 5.63% of clicks become leads$2.975.63%
- Dentists & Dental Services$61.56$5.70 a click · 6.07% of clicks become leads$5.706.07%
- All industries$27.39$1.80 a click · 8.54% of clicks become leads$1.808.54%
Lead rate is the share of clicks that became leads. Industries the report only covers for traffic campaigns, like legal, finance and restaurants, aren't listed; use All industries for those. Source, checked October 2026: WordStream by LocaliQ, Facebook Ads Benchmarks 2026
Lower your cost per lead
Four ways to beat your industry's numbers
Lead with the offer
A clear offer in the first line (a free inspection, a price, a deadline) does more for cost per lead than any targeting trick. Test two or three offers before you test anything else.
Find an offer →Run more creative, not more audiences
Meta finds the buyers when you give it a few strong ads to choose from. Fresh images and short videos every couple of weeks keep costs from creeping up.
Make ads free →Copy what already works
Look at the ads in your industry that have run the longest. An ad that runs for months is usually paying for itself.
Browse winning ads →Answer every lead in seconds
A lead you reach while they're still on their phone books far more often than one you call back tomorrow, so the same budget books more appointments.
See AI texting →How it works
Facebook Ads Cost Calculator in three steps
- 1
Pick your industry
Each industry starts from its median cost per lead on Facebook, from the latest published benchmarks.
- 2
Set your budget
Monthly ad spend, or the leads you need. Add your booking rate and customer value.
- 3
See the range
Leads, cost per lead, booked appointments and revenue, for weaker, typical and stronger ads.
Ad generator + ad library
Start with ads that already win. No blank page.
Generate ads from one line about your offer, copy any winner you find, or browse 5,000+ proven creatives with an estimated cost per lead on each.
FAQ
Facebook Ads Cost Calculator: questions
How much do Facebook ads cost per lead?
For lead campaigns, the median cost per lead across industries is $27.39, according to WordStream by LocaliQ's Facebook Ads Benchmarks 2026 (452 US campaigns run from April 2025 to June 2026). It ranges from $12.30 for career and employment to $61.56 for dentists.
What's a typical cost per lead for home services?
The report doesn't split out trades. Roofing, HVAC, plumbing and other home services fall under Home & Home Improvement, at a median of $42.95 per lead: the third highest of the 14 industries it reports, and up 4.1% on the year before.
How much should I spend on Facebook ads?
Work back from the leads you need: leads × your industry's cost per lead. At the home improvement median of $42.95, 30 leads a month takes about $1,290. Then check what they're worth: the calculator turns leads into booked appointments and revenue with your own booking rate and customer value.
Why is my cost per lead higher than these numbers?
They're medians, so half the campaigns in each industry paid more. The biggest levers are the offer, the ads themselves and the form: a weak offer or tired creative raises costs fastest, and a long form loses people before they finish.
Is the calculator free?
Yes. It runs in your browser with no login, and nothing you enter is saved or sent anywhere.
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AI Receptionist Cost Calculator
AI and live answering prices compared
One platform
Create ads, capture leads and grow every client. From one login.
An ad studio, a CRM with AI follow-up, and a community that shares what works. Built to replace the stack of tools you pay for today.
Make ads
- AI Ad StudioHundreds of on-brand Facebook and Instagram ads in minutes, with your logo, colors and offer.
- Ad CopierUpload or paste any winning ad and get your own version, rewritten for your business.
- AI video and 20+ toolsThe newest image and video models plus copy, offer and UGC tools. No API keys, one subscription.
Win leads
- AI texting inboxTexts every new lead back in seconds, answers questions and books the appointment.
- Lead captureMeta lead ads, Smart Forms, webhooks and calls flow straight in, tagged and followed up.
- White-label CRMA full CRM per client under your brand, logo and domain. Unlimited sub-accounts from $99.
Learn what works
- Ad libraryThousands of proven ads by industry with an estimated cost per lead. Copy any of them in one click.
- Courses and trainingStep-by-step lessons on building, testing and scaling campaigns, from people who run ads daily.
- Live communityBusiness owners and agencies sharing what is working right now, plus live events.
Pricing
Every tool on every plan. Pick how much you need.
All plans include the full platform: AI ads, the white-label CRM, AI texting and calling, booking and Smart Pages. Plans differ in monthly credits, client sub-accounts and team seats.
Switch to yearly any time to save 20%.
Growth
Most popularLike having a media buyer on your team.
Billed monthly, cancel anytime
- Credits / mo
- 300
- Clients
- 5
- Seats
- 3
300 credits could cover a month of:
1 phone number · 800 texts · 60 AI call minutes · 190 image ads
Everything in Access, plus:
- No daily limits on AI tools
- Meta Ads AI Analyst and Ad Performance Predictor
- Meta automations: auto-pause and budget rules
- Video Scene Builder and UGC Creator
- Priority processing and support
- White-label on every plan
- Cancel anytime, no contracts
- Failed generations refunded
- Unused credits roll over
What credits pay for
One balance pays for everything you use.
Your plan's monthly credits cover ads, phone numbers, texts and AI calls, for you and every client. No separate wallet, no AI add-on per sub-account. You see the cost before anything runs.
Ads
1 credit = 2 image ads
Image ad
0.5 credits
Edit or resize an ad
0.25 credits
Video ad clip
By model and length
from 4 credits
Copy, offer and hook tools
2 credits
Phone numbers and texting
1 credit = 8 texts
Phone number
Plus 4 credits when you first buy it
15 credits / month
Text sent
0.125 credits
Text received
0.1 credits
Picture message sent
0.35 credits
Email
0.03 credits
Phone call
Per line; a two-way call is 0.4
0.2 credits / min
AI follow-up
AI replies cost nothing extra
AI text replies
Only the text itself is billed
Free
AI calling and AI receptionist
1.5 credits / min
AI voicemail drop
1 credit
Bring your own Twilio account and that client's texts and calls bill to Twilio instead of credits. Unused monthly credits roll over for a month, failed generations are refunded, and credit packs start at $6 for 25.
Estimate your month
You'd use about
270 credits / mo
- Ads 50
- Numbers 15
- Texts 115
- AI calls 90
Fits on
Growth · $49/mo · 300 credits
About 30 credits to spare, which roll over a month.
Turn ad clicks into booked appointments.
Start with your own business or bring every client. Your first ads take minutes, and every new lead gets a reply in seconds.
- Plans from $19/mo
- White-label on every plan
- Cancel anytime