- Pricing
Pricing
Every tool on every plan. Pick how much you need.
AI ads, the white-label CRM, AI texting and calling, booking and Smart Pages are on every plan. Plans differ in monthly credits, client sub-accounts and team seats.
Switch to yearly any time to save 20%.
Growth
Most popularLike having a media buyer on your team.
Billed monthly, cancel anytime
- Credits / mo
- 300
- Clients
- 5
- Seats
- 3
300 credits could cover a month of:
1 phone number · 800 texts · 60 AI call minutes · 190 image ads
Everything in Access, plus:
- No daily limits on AI tools
- Meta Ads AI Analyst and Ad Performance Predictor
- Meta automations: auto-pause and budget rules
- Video Scene Builder and UGC Creator
- Priority processing and support
- White-label on every plan
- Cancel anytime, no contracts
- Failed generations refunded
- Unused credits roll over
What credits pay for
One balance pays for everything you use.
Your plan's monthly credits cover ads, phone numbers, texts and AI calls, for you and every client. No separate wallet, no AI add-on per sub-account. You see the cost before anything runs.
Ads
1 credit = 2 image ads
Image ad
0.5 credits
Edit or resize an ad
0.25 credits
Video ad clip
By model and length
from 4 credits
Copy, offer and hook tools
2 credits
Phone numbers and texting
1 credit = 8 texts
Phone number
Plus 4 credits when you first buy it
15 credits / month
Text sent
0.125 credits
Text received
0.1 credits
Picture message sent
0.35 credits
Email
0.03 credits
Phone call
Per line; a two-way call is 0.4
0.2 credits / min
AI follow-up
AI replies cost nothing extra
AI text replies
Only the text itself is billed
Free
AI calling and AI receptionist
1.5 credits / min
AI voicemail drop
1 credit
Bring your own Twilio account and that client's texts and calls bill to Twilio instead of credits. Unused monthly credits roll over for a month, failed generations are refunded, and credit packs start at $6 for 25.
Estimate your month
You'd use about
270 credits / mo
- Ads 50
- Numbers 15
- Texts 115
- AI calls 90
Fits on
Growth · $49/mo · 300 credits
About 30 credits to spare, which roll over a month.
Tap a plan to switch
Credits every month
Client sub-accounts
Team seats
Daily AI tool limit
Support
AI image ad generator
AI video ads (Zuops Motion, Seedance, Veo, Kling)
Ad Copier for images and video
Ad Remix and bulk Ad Editor (up to 50 ads)
Ad Studio drag-and-drop editor
Logo generator, image reimaginer, thumbnail copier
AI models hub (Nano Banana, GPT Image and more)
Brand Profiles and media library
Video Scene Builder (multi-shot)
UGC Creator and character cast
Priority AI processing
Ad copy, headline and hook generators
Business offer generator
Ad library with estimated cost per lead
Ad Performance Predictor
Winning offers with a cost-per-lead forecast
VIP ad library with real cost-per-lead data
Unlimited Meta ad account insights
Google Ads campaign builder
Meta Ads AI Analyst
Auto-pause, budget rules and scheduling
Publish ads straight to Meta
Client reporting and share links
AI texting that replies in seconds, 24/7
AI calling campaigns (1.5 credits / min)
AI receptionist that answers, books and transfers
Transcripts, recordings and call summaries
Instant Lead Connect (call new leads in seconds)
Calendars with arrival windows or exact times
Google Calendar, Outlook and Calendly sync
Google Meet and Zoom links, reminders
Lead inbox: texts, email and website chat
Pipelines, custom fields and tags
Automations and nurture sequences
Smart Forms and Smart Pages (AI landing pages)
Estimates, invoices and e-sign contracts
Review requests and review pages
Meta lead ads sync, webhooks, Zapier, Typeform
Client logins (Client Admin or Viewer)
White-label branding and custom domain
Installable white-label app for each client
Public API and MCP server
Embeddable ad tools (GoHighLevel and others)
Stripe Connect: bill your own clients
Paid signup links that sell your plans
Snapshots: copy a client setup in one click
Courses, 1,000+ templates and the community
1-on-1 ad reviews
Monthly strategy call
Private VIP chat and early access
Start with
| Billed monthly | Access $19/mo | Growth $49/mo | Scale $99/mo | Agency $199/mo | VIP $499/mo |
|---|---|---|---|---|---|
| Plan limits | |||||
| Credits every month | 75 | 300 | 700 | 1,500 | 4,000 |
| Client sub-accounts | 1 | 5 | Unlimited | Unlimited | Unlimited |
| Team seats | 2 | 3 | Unlimited | Unlimited | Unlimited |
| Daily AI tool limit | Limited | None | None | None | None |
| Support | Priority | Dedicated | Account manager | Same day | |
| AI ads | |||||
| AI image ad generator | |||||
| AI video ads (Zuops Motion, Seedance, Veo, Kling) | |||||
| Ad Copier for images and video | |||||
| Ad Remix and bulk Ad Editor (up to 50 ads) | |||||
| Ad Studio drag-and-drop editor | |||||
| Logo generator, image reimaginer, thumbnail copier | |||||
| AI models hub (Nano Banana, GPT Image and more) | |||||
| Brand Profiles and media library | |||||
| Video Scene Builder (multi-shot) | |||||
| UGC Creator and character cast | |||||
| Priority AI processing | |||||
| Copy and strategy | |||||
| Ad copy, headline and hook generators | |||||
| Business offer generator | |||||
| Ad library with estimated cost per lead | |||||
| Ad Performance Predictor | |||||
| Winning offers with a cost-per-lead forecast | |||||
| VIP ad library with real cost-per-lead data | |||||
| Meta and Google ads | |||||
| Unlimited Meta ad account insights | |||||
| Google Ads campaign builder | |||||
| Meta Ads AI Analyst | |||||
| Auto-pause, budget rules and scheduling | |||||
| Publish ads straight to Meta | |||||
| Client reporting and share links | |||||
| AI follow-up and booking | |||||
| AI texting that replies in seconds, 24/7 | |||||
| AI calling campaigns (1.5 credits / min) | |||||
| AI receptionist that answers, books and transfers | |||||
| Transcripts, recordings and call summaries | |||||
| Instant Lead Connect (call new leads in seconds) | |||||
| Calendars with arrival windows or exact times | |||||
| Google Calendar, Outlook and Calendly sync | |||||
| Google Meet and Zoom links, reminders | |||||
| Client CRM | |||||
| Lead inbox: texts, email and website chat | |||||
| Pipelines, custom fields and tags | |||||
| Automations and nurture sequences | |||||
| Smart Forms and Smart Pages (AI landing pages) | |||||
| Estimates, invoices and e-sign contracts | |||||
| Review requests and review pages | |||||
| Meta lead ads sync, webhooks, Zapier, Typeform | |||||
| Client logins (Client Admin or Viewer) | |||||
| White-label branding and custom domain | |||||
| Installable white-label app for each client | |||||
| Agency and API | |||||
| Public API and MCP server | |||||
| Embeddable ad tools (GoHighLevel and others) | |||||
| Stripe Connect: bill your own clients | |||||
| Paid signup links that sell your plans | |||||
| Snapshots: copy a client setup in one click | |||||
| Learning and coaching | |||||
| Courses, 1,000+ templates and the community | |||||
| 1-on-1 ad reviews | |||||
| Monthly strategy call | |||||
| Private VIP chat and early access | |||||
FAQ
Questions before you start?
Straight answers on credits, sub-accounts, AI tools, and what happens after you sign up.
How do credits work, and what does one ad actually cost?
Every plan comes with a monthly credit balance that pays for usage across the platform. An AI image ad is 0.5 credits (an edit is 0.25), and video costs more depending on the model and length. In the CRM, a text you send is 0.125 credits (0.1 received), a phone number is 15 credits a month, AI calling and the AI receptionist are 1.5 credits a minute, and an email is 0.03. The AI's text replies, automations and bookings add nothing on top. Plans include 75 credits on Access, 300 on Growth, 700 on Scale, 1,500 on Agency and 4,000 on VIP each month. You see the cost of a tool before you run it, and every charge shows up in your Credit History.
See every price →What exactly is a sub-account?
A sub-account is a complete, separate CRM for one client: their own leads, inbox, conversations, phone number, calendar, pipelines, Smart Forms, automations, branding and team. Nothing mixes between clients. Access includes 1 sub-account, Growth includes 5, and Scale, Agency and VIP are unlimited.
How sub-accounts work →Is Zuops a good GoHighLevel alternative?
For agencies and local businesses that also run ads, yes. Zuops has the white-label CRM, AI texting and calling, calendars, forms and landing pages, plus an AI ad studio, ad copier and ad library that GoHighLevel doesn't have. Unlimited sub-accounts start at $99/month, versus $297/month on GoHighLevel's Unlimited plan.
Zuops vs GoHighLevel →How fast does the AI respond to a new lead?
Within seconds. A new lead from Meta lead ads, a Smart Form, a webhook or a call can trigger an instant text, and the AI keeps the conversation going with full history until the lead books. You can pause the AI for everyone or one contact and take over any thread yourself.
AI texting →Which plan should I start on?
Solo owners running their own ads usually start on Access or Growth. Growth adds the Meta Ads AI Analyst, the Performance Predictor and unlimited daily tool use. White-label branding is on every plan, so choose Scale or Agency once you manage several clients and need unlimited sub-accounts, client reporting and API access.
Compare plans →Do sub-accounts use my credits?
Yes, from one shared balance. Credits are pooled at your main account, so you never top up each client separately. Each client's texts, calls, phone number and AI use come out of that balance, and every sub-account's Usage tab shows exactly what it spent. A client who connects their own Twilio account pays Twilio directly for texts and calls instead.
How does the white-label CRM work?
White-labeling is included on every plan, starting at $19/month. Brand the client CRM with your agency name, logo, favicon and colors, and connect a custom domain like crm.youragency.com with one CNAME record, so clients never see Zuops anywhere, including emails and booking pages. Plans only differ in how many client sub-accounts you can create.
White-label CRM →Can I upgrade, downgrade, or cancel whenever I want?
Yes. Upgrades take effect right away and are prorated. Downgrades are scheduled for the end of your billing period so you keep what you paid for. There are no contracts, you can cancel from Manage Plan at any time, and you can export your leads and creatives first.
Still have a question? Ask our team
Turn ad clicks into booked appointments.
Start with your own business or bring every client. Your first ads take minutes, and every new lead gets a reply in seconds.
- Plans from $19/mo
- White-label on every plan
- Cancel anytime