zuops
    Get started

    Guide · updated October 2026

    GoHighLevel pricing in 2026: what you'll really pay.

    Every GoHighLevel plan, add-on and usage fee in one place, taken from HighLevel's own pricing and help pages, plus a calculator for your agency's real setup.

    Calculate yoursZuops vs GHL

    The short answer

    • StarterUp to 3 sub-accounts$97/mo
    • UnlimitedUnlimited sub-accounts$297/mo
    • Agency ProSaaS mode and markups$497/mo

    Then AI for your clients is another $50–$97 per sub-account a month, and phone numbers, texts, email and texting registration are billed on top by usage.

    Plans

    GoHighLevel's plans

    Starter

    $97/mo

    $970/yr yearly

    Sub-accounts: Up to 3

    Core CRM, funnels, calendars, workflows, unlimited contacts and users

    Unlimited

    $297/mo

    $2,970/yr yearly

    Sub-accounts: Unlimited

    Everything in Starter, unlimited sub-accounts, basic API, rebilling at cost

    Agency Pro

    $497/mo

    $4,970/yr yearly

    Sub-accounts: Unlimited

    SaaS mode, automatic sub-account creation, rebilling with markup, advanced API

    Enterprise

    Custom

    Custom yearly

    Sub-accounts: Unlimited

    Account manager and premium support; white-label mobile app and HIPAA included

    Add-ons

    What costs extra

    • AI Employee Growth1,000 Conversation AI replies and 100 Voice AI minutes$50/mo per sub-account
    • AI Employee UnlimitedUnlimited AI, subject to fair use$97/mo per sub-account
    • Voice AI, pay per useAll-in voice models, plus phone chargesFrom $0.10/min
    • White-label mobile appOr $1,491 a quarter$497/mo
    • Branded client portal app$49/mo per sub-account
    • HIPAACan't be turned off once enabled$297/mo
    • WordPress hosting1 site to unlimited$10–$497/mo
    • Premium workflow actionsOr bundles from $10/mo$0.01 per run
    • WhatsAppPlus usage$10/mo per sub-account

    Usage

    Phone, texting and email

    • Local phone number$1.15/mo
    • Toll-free number$2.15/mo
    • Text message (SMS)$0.00747 per segment + $0.0025–$0.01 carrier fee
    • Picture message (MMS)$0.022 out, $0.0165 in
    • Phone calls$0.0166/min out, $0.01165/min in
    • Call recording$0.0025/min
    • Texting registration (A2P)$22.50 once, then $1.50–$10.50/mo per campaign
    • Email$0.675 per 1,000

    On the $297 and $497 plans, usage can be rebilled to your clients; adding a markup needs Agency Pro. HighLevel adds 5% to some pass-through charges when rebilling is on.

    Calculator

    What would your agency pay?

    Move the slider to your number of clients. Usage (texts, calls, numbers) is billed on top on both platforms, so it's left out here.

    Your setup

    10
    AI for each client

    GoHighLevel, before usage

    $797/mo

    • Unlimited plan$297
    • AI Employee × 10$500

    Zuops, with credits for usage

    $99/mo

    Scale plan: unlimited sub-accounts, AI texting and the AI receptionist included, a white-label app for every client, and 700 credits a month for texts, numbers and AI minutes.

    An alternative

    Unlimited white-labeled clients for $99, with AI follow-up included.

    Zuops is a white-label CRM with AI texting, an AI receptionist, booking and Smart Forms, plus an AI ad studio and ad library GoHighLevel doesn't have. It doesn't do courses, memberships or a social planner.

    Zuops vs GoHighLevelZuops pricing

    FAQ

    GoHighLevel pricing questions

    How much does GoHighLevel cost per month?

    GoHighLevel has three published plans: Starter at $97/mo (up to 3 sub-accounts), Unlimited at $297/mo and Agency Pro at $497/mo, plus custom Enterprise pricing. Paying yearly costs ten months' worth ($970, $2,970 or $4,970).

    Does GoHighLevel have a free trial?

    Yes, 14 days on every plan. Billing starts automatically when it ends, and usage fees can apply during the trial.

    How much is GoHighLevel's AI Employee?

    $50 per sub-account a month for the Growth tier (1,000 Conversation AI replies and 100 Voice AI minutes) or $97 per sub-account a month for Unlimited. There's also pay-per-use pricing; Voice AI starts at about $0.10 a minute plus phone charges.

    Is the white-label mobile app included?

    Only on Enterprise. On other plans the branded App Store app is a $497/mo add-on, and a branded client portal app is $49/mo per sub-account.

    What does SaaS mode cost?

    SaaS mode, with automatic sub-account creation and rebilling with your own markup, is part of Agency Pro at $497/mo.

    Is there a cheaper alternative to GoHighLevel?

    Zuops has unlimited white-labeled sub-accounts from $99/mo, AI texting and an AI receptionist without a per-client AI fee, and adds AI ad creation. It doesn't have GoHighLevel's courses, memberships or social planner.

    Sources (checked October 2026)

    GoHighLevel and HighLevel are trademarks of HighLevel, Inc. Zuops isn't affiliated with HighLevel. Prices change; check HighLevel's site for current details.

    Turn ad clicks into booked appointments.

    Start with your own business or bring every client. Your first ads take minutes, and every new lead gets a reply in seconds.

    Get started See pricing
    • Plans from $19/mo
    • White-label on every plan
    • Cancel anytime