Buyer's guide · updated October 20, 2026
The best CRM for real estate agents
Portal and ad leads go to the first agent who responds. Here's how seven real estate CRMs compare on price, routing, websites and the AI that texts your leads, with every number from the company's own site.
The short answer
For a solo agent on a budget, Wise Agent ($49/mo) or Follow Up Boss Grow ($69/mo per user). For teams with lots of portal leads, Follow Up Boss Pro ($499/mo for 10 users). If you want an IDX website in the same tool, Sierra Interactive ($359.95/mo, 12-month agreement) or Real Geeks ($399/mo plus $500 setup); Lofty and BoldTrail quote on request. AI that texts leads by itself is an add-on almost everywhere. Zuops is the lead-response layer: AI texting in seconds, booking, and ads, from $19/mo.
Seven real estate CRMs at a glance
Follow Up Boss
- Price
- Grow $69/user; Pro $499 (10 users); Platform $1,000 (30 users)
- Built for
- Lead routing, 250+ integrations, Zillow, Realtor.com and Facebook lead ads
- AI that texts your leads
- AI suggests replies for agents to send; no AI that texts on its own
Lofty
- Price
- Quote only
- Built for
- IDX website, routing, dialer, team management
- AI that texts your leads
- AI Sales Agent add-on (price not published)
BoldTrail
- Price
- Quote only
- Built for
- IDX websites, routing, dialer, BackOffice
- AI that texts your leads
- Concierge AI for 14 days per lead, in Plus and Pro packages
Sierra Interactive
- Price
- $359.95 to $724.95 a month (1 to 5 users); 12-month agreement
- Built for
- IDX websites, routing, dialer
- AI that texts your leads
- Lead Engage AI texting, $199/mo (12-month commitment)
Real Geeks
- Price
- $399 a month plus $500 setup (2 users)
- Built for
- IDX website, CRM, dialer, Zillow and Facebook lead ads
- AI that texts your leads
- Geek AI Text, $49/mo
Wise Agent
- Price
- $49 a month ($42 billed yearly)
- Built for
- Transaction management, drips, Facebook lead capture
- AI that texts your leads
- AI Bot; needs the texting add-on ($11/mo plus an $80 registration)
Zuops
- Price
- $19 to $499 a month
- Built for
- Lead response and ads: AI texting, showing and listing bookings, real estate ads
- AI that texts your leads
- Every lead texted in seconds, qualified and booked, on every plan
Monthly billing, checked October 20, 2026. LionDesk shut down in 2025 (HousingWire); Lone Wolf points its users to its Relationships CRM, which doesn't publish a price. Zuops has no IDX website, MLS search or transaction management.
Each one in brief
Follow Up Boss
$69/user to $1,000/mo · no contract
The routing and integrations hub many teams run on: round robin and first-to-claim routing, Zillow, Realtor.com and Facebook lead ads, and response-time tracking. Calling and texting are included on Pro and Platform.
Their pricingLofty
Request pricing
An all-in-one with an IDX website, routing and a dialer on every plan. Its AI Sales Agent texts, emails and calls leads and books appointments, as an add-on.
Their pricingBoldTrail
Request pricing
IDX websites, routing, a dialer and back office in one. Concierge AI texts and qualifies new leads for 14 days, included in its Plus and Pro packages.
Their pricingSierra Interactive
$359.95 to $724.95/mo · 12-month agreement
IDX websites with routing and a dialer; Lead Engage AI texting for $199/mo, and managed Facebook ads from $75/mo plus ad spend.
Their pricingReal Geeks
$399/mo + $500 setup
An IDX website and CRM with a dialer, Zillow and Facebook lead ads, Geek AI Text for $49/mo, and optional paid lead packages.
Their pricingWise Agent
$49/mo · month to month
The lowest published price here, with transaction management and drips. Its AI Bot texts leads for up to a year once the texting add-on is on.
Their pricing
Your CRM plus Zuops
Zuops doesn't replace an IDX site or transaction management. It sits in front: it makes your ads, texts every new lead within seconds, asks the questions you'd ask, books the showing or listing appointment and keeps long-term leads warm. Zuops connects directly to HubSpot, Pipedrive and GoHighLevel, and to most real estate CRMs through Zapier.
What to ask before you sign
- Is it priced per agent, per team or per package, and is there a setup fee or a 12-month agreement?
- Do your lead sources (Zillow, Realtor.com, Facebook lead ads) connect directly?
- Is the AI that texts leads included, or an add-on, and does it book appointments or only hand off?
- Do you need an IDX website in the same tool, or do you have one?
- How does it route leads across your team, and does it track response time?
Zuops
Be the first agent to answer, every time.
Zuops texts every buyer and seller lead within seconds, qualifies them, books showings and listing appointments, and makes the ads that bring them in.
- AI texting on every plan, no add-on
- Showing and listing appointment booking
- Real estate ads with cost-per-lead estimates
- Round robin across your team
- Plans from $19/mo
FAQ
Questions
What is the best CRM for a new real estate agent?
On published prices, Wise Agent ($49/mo, month to month) or Follow Up Boss Grow ($69/mo per user). Add Zuops from $19/mo for AI that texts every lead within seconds and books the appointment.
Which real estate CRMs text leads with AI automatically?
BoldTrail's Concierge AI (included in Plus and Pro), Sierra's Lead Engage ($199/mo), Real Geeks' Geek AI Text ($49/mo), Lofty's AI Sales Agent (add-on) and Wise Agent's AI Bot (with the texting add-on). Follow Up Boss suggests replies for agents to send. Zuops' AI texting is on every plan.
Is Follow Up Boss worth it?
For teams that live on portal leads, often yes: strong routing, 250+ integrations and calling and texting included on Pro ($499/mo for 10 users). It doesn't include an IDX website or an AI that texts leads by itself.
Can Zuops replace my real estate CRM?
For lead response and booking, yes; for IDX search, MLS data and transaction management, no. Many agents keep their CRM and add Zuops in front of it.
Sources (checked October 20, 2026)
- Follow Up Boss pricing
- Lofty pricing
- Lofty AI Sales Agent
- BoldTrail pricing
- BoldTrail Concierge AI (help center)
- Sierra Interactive pricing
- Real Geeks pricing
- Wise Agent pricing
- HousingWire: LionDesk to be discontinued
Product names are trademarks of their owners; Zuops isn't affiliated with them. Prices change, so check each company's site before you decide.
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