Comparison · updated October 20, 2026
GoHighLevel vs HubSpot: which one fits your business?
Both run contacts, pipelines and follow-up, but they're built for different buyers. Here's what each costs and includes, checked on their own pricing pages, and where Zuops fits as a third option.
The short answer
HubSpot is built for B2B sales and marketing teams: deep sales tools, seat-based pricing, and Marketing Hub Professional from $800/mo with a $3,000 onboarding fee and a 12-month commitment. GoHighLevel is built for agencies and local businesses: flat plans from $97/mo with unlimited contacts and users, white label, and texts and calls billed by use. HubSpot can't be white-labeled. If you want the GoHighLevel model with AI ads and AI lead replies built in, Zuops starts at $19/mo.
Prices side by side
GoHighLevel charges one flat price per agency account. HubSpot charges by hub and by seat, and its Professional and Enterprise plans add a one-time onboarding fee.
Entry plan
- GoHighLevel
- Starter, $97/mo (3 sub-accounts)
- HubSpot
- Starter, $20/mo per seat ($7 promo for new customers)
Middle plan
- GoHighLevel
- Unlimited, $297/mo (unlimited sub-accounts)
- HubSpot
- Marketing Hub Professional, $800/mo with 3 seats; Sales Hub Professional, $90/mo per seat
Top plan
- GoHighLevel
- Agency Pro, $497/mo (SaaS mode)
- HubSpot
- Marketing Hub Enterprise, $3,600/mo with 5 seats
Users
- GoHighLevel
- Unlimited on every plan
- HubSpot
- Paid seats; extra Marketing Professional seats from $45/mo
Contacts
- GoHighLevel
- Unlimited
- HubSpot
- 1,000 / 2,000 / 10,000 marketing contacts included, more cost extra
Onboarding fee
- GoHighLevel
- None
- HubSpot
- Marketing: $3,000 Professional, $7,000 Enterprise. Sales: $1,500 Professional, $3,500 Enterprise
Commitment
- GoHighLevel
- Month to month, 14-day trial
- HubSpot
- Starter monthly; Professional is a 12-month commitment
HubSpot's prices are its annual-billing prices as its pricing pages show them; GoHighLevel's are monthly. Both checked October 20, 2026.
Where they differ most
White label for your clients
- GoHighLevel
- Yes; branded mobile app $497/mo extra
- HubSpot
Client sub-accounts
- GoHighLevel
- 3, or unlimited from $297/mo
- HubSpot
Texting (SMS)
- GoHighLevel
- $0.00747 per segment plus carrier fees
- HubSpot
- Paid add-on; needs Marketing Hub Professional or Enterprise (US, Canada)
Calling
- GoHighLevel
- $0.0166 a minute outbound
- HubSpot
- 500 / 3,000 / 12,000 minutes a month on Sales Hub Starter / Pro / Enterprise
AI agents
- GoHighLevel
- AI Employee: $50 or $97/mo per sub-account, or pay per use
- HubSpot
- HubSpot Credits: 500 to 5,000 a month included, then $0.01 each
Mobile app
- GoHighLevel
- HubSpot
HubSpot's partner program lets agencies resell HubSpot for a commission, under HubSpot's brand.
Which one to choose
Choose HubSpot if
You run a B2B sales team that lives in a pipeline, and you want HubSpot's sales tools, reporting and integrations, with a budget for seats and onboarding.
- Deep sales and reporting tools
- Large calling allowances on Sales Hub
- No reselling needed
Choose GoHighLevel if
You're an agency that wants unlimited client accounts for one flat fee, under your own brand, and you're happy to build your own automations.
- Unlimited sub-accounts from $297/mo
- White label, SaaS mode at $497/mo
- Usage billed per text and minute
Choose Zuops if
You want the agency model and also want ads made for you and every lead answered in seconds, without building it yourself.
- White label on every plan from $19/mo
- Unlimited sub-accounts from $99/mo
- AI ads, AI texting and an AI receptionist included
Already on HubSpot?
You don't have to move. Zuops can create or update the HubSpot contact for every new lead, with the full address and campaign attribution, while Zuops makes the ads and texts the lead back in seconds.
Zuops
The agency model, with AI ads and AI replies included.
Zuops gives every client their own white-label CRM, makes their Facebook and Instagram ads, and texts every new lead back in seconds to book the appointment.
- White label and your own domain on every plan
- Unlimited sub-accounts and seats from $99/mo
- Texts at 0.125 credits, AI replies at no extra cost
- AI receptionist at 1.5 credits a minute
- Month to month, no onboarding fee
FAQ
Questions
Is GoHighLevel cheaper than HubSpot?
For most small teams, yes. GoHighLevel's Unlimited plan is $297/mo with unlimited users and contacts, plus texts and calls by use. HubSpot Marketing Hub Professional is $800/mo (billed yearly) with 3 seats and 2,000 marketing contacts, plus a $3,000 one-time onboarding fee and a 12-month commitment.
Can you white-label HubSpot?
No. HubSpot's partner program lets agencies resell HubSpot and earn a commission, but clients use it under HubSpot's name. GoHighLevel and Zuops can both be branded as your own.
Does HubSpot include texting?
Texting is a paid add-on in HubSpot and needs Marketing Hub Professional or Enterprise for a long-code number (US and Canada). GoHighLevel bills texts per segment ($0.00747 plus carrier fees), and Zuops at 0.125 credits a text.
Which is better for agencies?
GoHighLevel, because of white label and unlimited sub-accounts; HubSpot is built for a company's own sales and marketing team. Zuops is built for agencies too, and adds AI ad creation and AI follow-up on every plan.
Can I use Zuops with HubSpot?
Yes. Zuops can create or update the HubSpot contact for every new lead, with the full address and campaign attribution.
Sources (checked October 20, 2026)
- GoHighLevel pricing
- GoHighLevel phone system pricing
- GoHighLevel AI product pricing
- HubSpot Marketing Hub pricing
- HubSpot Sales Hub pricing
- HubSpot: set up SMS messaging
- HubSpot product and services catalog
- HubSpot partner program FAQ
Product names are trademarks of their owners; Zuops isn't affiliated with them. Prices change, so check each company's site before you decide.
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