Buyer's guide · updated October 20, 2026
The best CRM for roofing companies
Roofing CRMs split into two jobs: running production (measurements, estimates, insurance, crews) and winning the lead (ads, answering fast, booking the inspection). Here's how six options compare, with every price from the company's own site.
The short answer
For production, measurements and insurance work, look at AccuLynx, JobNimbus or ServiceTitan (all quote-only), or Roofr if you want published prices ($249 to $349/mo with unlimited users). For in-home sales, Leap. If the problem is leads (ads, answering every inquiry in seconds, booking inspections), that's what Zuops does, and it works alongside the others: it connects directly to JobNimbus and ServiceTitan.
Six roofing CRMs at a glance
JobNimbus
- Price
- Quote only; 14-day trial
- Built for
- Production boards, EagleView measurements, estimates, material orders
- Lead follow-up
- Two-way texting in a paid add-on
AccuLynx
- Price
- Quote only
- Built for
- Measurements (EagleView, Hover, GAF QuickMeasure), supplements, material orders
- Lead follow-up
- Automated texting, AI lead ranking
Roofr
- Price
- $0 Starter; $249 to $349/mo, unlimited users
- Built for
- Measurement reports, Instant Estimator
- Lead follow-up
- AI Receptionist add-on $99/mo; texting $49/mo billed yearly
Leap
- Price
- $79/mo (1 user) to $750/mo (6 users); 1-year contracts
- Built for
- In-home sales: estimates, proposals and financing at the table
- Lead follow-up
- Built-in email and texting
ServiceTitan
- Price
- Quote only, per technician
- Built for
- Xactimate sync, insurance claims and supplements
- Lead follow-up
- Marketing Pro and AI Virtual Agent add-ons
Zuops
- Price
- $19 to $499/mo
- Built for
- Winning leads: roofing ads, Smart Forms, AI texting, AI receptionist, booking
- Lead follow-up
- Every lead texted in seconds; AI books the inspection
Checked October 20, 2026. Zuops doesn't do measurements, production tracking or insurance claims.
Each one in brief
JobNimbus
Request pricing · Essentials to Enterprise
Production boards, roof measurements ordered in the app, estimates and supplier orders, with a mobile app on every plan. A done-for-you marketing bundle is sold separately.
Their pricingAccuLynx
Request pricing
Measurements from EagleView, Hover, Geospan and GAF QuickMeasure, supplements tracked in the job file, and material orders from ABC, SRS and QXO, plus a field app.
Their pricingRoofr
$0 to $349/mo · unlimited users
Measurement reports ($13 each on paid plans), an Instant Estimator ($149/mo add-on) and an AI Receptionist add-on ($99/mo). The only one here with full published prices.
Their pricingLeap
$79/mo to $750/mo · 1-year contracts
Built to close in the living room: estimates, proposals and financing at the table, then production tracking.
Their pricingServiceTitan
Request pricing · per technician
The deepest insurance workflow here: two-way Xactimate sync, an insurance sales queue, claims and depreciation tracking and change orders for supplements.
Their pricingZuops
$19 to $499/mo
Roofing ad templates with cost-per-lead estimates, Smart Forms that check your service area, and AI that texts every lead in seconds and books the inspection.
Read more
Production CRM plus Zuops
Many roofers run jobs in one tool and leads in another. Zuops sends new leads straight into JobNimbus as contacts and syncs job status and closed value back, and puts leads into ServiceTitan as bookings for your office to confirm. With the results coming back, you can see which ads brought in signed roofs.
What to ask before you sign
- Do they publish prices, and is there an annual contract?
- Are users unlimited, or priced per seat or per technician?
- Which measurement providers does it order from, and what does each report cost?
- Does it handle insurance claims and supplements, if you do insurance work?
- What happens to a new lead in the first five minutes, including at night?
Zuops
More inspections booked from the leads you already pay for.
Zuops texts every roofing lead within seconds, answers their questions, checks they're in your area and books the inspection, then hands the job to your production CRM.
- Roofing ads with cost-per-lead estimates
- AI texting and an AI receptionist
- Smart Forms with service-area checks
- Direct JobNimbus and ServiceTitan connections
- Plans from $19/mo
FAQ
Questions
What is the best CRM for a small roofing company?
If you want published prices and unlimited users, Roofr ($249/mo Essentials). If you need insurance and supplement tracking, AccuLynx or JobNimbus (quote only). If you're losing leads before they become jobs, add Zuops from $19/mo.
How much does a roofing CRM cost?
Of the ones here, Roofr publishes $0 to $349/mo and Leap $79/mo to $750/mo (with 1-year contracts). JobNimbus, AccuLynx and ServiceTitan quote on request.
Do roofing CRMs follow up with leads automatically?
Most offer texting, often as an add-on. Roofr sells an AI Receptionist for $99/mo. Zuops' AI texts every new lead within seconds, answers questions and books the inspection, on every plan.
Can I use Zuops with JobNimbus or ServiceTitan?
Yes. Leads go into JobNimbus as contacts with job status and closed value synced back, and into ServiceTitan as bookings for your office to confirm.
Sources (checked October 20, 2026)
Product names are trademarks of their owners; Zuops isn't affiliated with them. Prices change, so check each company's site before you decide.
Turn ad clicks into booked appointments.
Start with your own business or bring every client. Your first ads take minutes, and every new lead gets a reply in seconds.
- Plans from $19/mo
- White-label on every plan
- Cancel anytime