Competitor analysis tool
Type what you sell and your town. Competitor Spy finds the first five businesses on Google Maps, reads their worst Google reviews and their websites, and shows what their customers keep complaining about, in their own words. Then it writes ads and offers that promise the opposite.
Watch it work33 sec3 credits a report, refunded if it doesn't finish. On every plan.
Loved by 1,300+ businesses
See it in action
Recorded inside Zuops with a demo business. Nothing here is a mockup.
1/5 Type what you sell and where
How it works
Roof repair, Austin, TX. Add your business name and you're left out, so the five you see are the ones you're up against.
A live Google Maps search, then up to 30 of each competitor's lowest-rated Google reviews, 10 of its most relevant ones and its home page.
What their customers complain about, counted and quoted, then six ads and four offers built to answer it. You can leave the page while it works.
Your real competition
For a local business, the competition is whoever shows up first on Google Maps when someone searches what you sell in your town. Competitor Spy runs that search live and takes the first five listings, with each one's rating, review count, spot on the map and website. No list to build, no names to look up.
Their weak spots
One bad review is noise. The same complaint at four of the top five is a gap you can take. Competitor Spy reads their lowest-rated reviews and groups the complaints that keep coming up: no-shows, calls nobody returns, surprise bills, work that failed. Each one shows how many reviews mention it and at how many of the five, most common first, with an angle for how you win it.
Example report for a made-up roofing company. Every business and review here is made up too.
Nothing made up
AI finds the patterns, but it doesn't get to write the evidence. It can only point at reviews. The counts are worked out from those reviews by code, and each quote is rebuilt from a sentence the customer really wrote, unhappiest customer first. A quote that doesn't match a real review never makes it into the report.
Ads that answer it
Each ad takes one complaint and promises the opposite, in the plain words a local customer uses. The AI is told never to name or attack a competitor, and any ad that names one is taken out. Each one also says what you have to really do for it to be honest, because an ad that says you call back the same day only works if you do.
Ads that win their customers
Each one promises the opposite of a weak spot. Never names a competitor.
Crews that don't show up or call ahead
Booked an inspection and waited all day for nobody? We confirm your time the day before and text when the crew is on the way. Running late? You get a call, not silence.
Why: Answers the no-shows behind most of the one-star reviews here.
Only if you really confirm every visit and call when you're late.
Calls and messages nobody returns
Leave a message and you hear back the same day. One number, and one person who knows your roof. No chasing anyone down after they have your deposit.
Why: Unreturned calls show up at three of the five top roofers.
Only if someone truly returns every call the same day.
Offers to test
The best offer is often the thing their customers wish they'd had: a text the day before, a callback the same day, a price in writing. You get four to test, each with why it fits your market and what it asks of you.
What they do well
It reads their most relevant reviews too, not only the worst. For each competitor you see its spot on Google Maps, its rating, how many of the reviews read were 3 stars or less, what its website leads with, what customers complain about and what they praise it for. Beat them on the weak spots, and don't fall behind on the strong ones.
What customers praise them for, so you match it: Quick to come out and inspect (14), Fair, upfront pricing (11), Friendly crew that cleaned up (9), Helped with the insurance claim (7), Explained the problem with photos (6).
For agencies
Run a report for each client's trade and town from your own account, before a campaign or a sales call. Copy the ads into the client's campaign, or open them in the Ad Generator to make the images. Every report is kept, and the API and MCP server run them too.
POST /v1/competitor-spy
{ "service": "roof repair", "location": "Austin, TX" }
202 { "report": { "status": "running" }, "poll": "GET /v1/competitor-spy/…" }
How to do it
You can do this by hand in an afternoon with Google Maps and a notepad. These are the steps, and the same ones Competitor Spy runs for you in about two minutes.
Search Google Maps for what you sell and your town, the way a customer would. The first few listings are who you're really compared with.
Sort each one's Google reviews by lowest rating and read the 1 to 3 star ones. That's where customers say what went wrong.
Write each complaint down and tally it. A problem that shows up at three or four of them is a gap in the whole market, not one bad day.
Open their websites. What they lead with, and what their customers say they got, often don't match.
Turn the biggest complaints into promises you'll really keep: a confirmed time, a same-day callback, a written price. Never name the competitor.
Run a few of those promises as ads and offers, and keep the ones that bring in leads. Check again every few months; markets change.
Why Competitor Spy
The first five on Google Maps for your search, with their ratings, reviews and websites.
The complaints that keep coming up, in the words of the people who wrote them.
Each one answers a problem people in your town already wrote about.
Four offers built from what their customers wished they'd had.
Every ad says what you must really do to back it up, and none names a competitor.
The same research you'd do by hand, done while you get a coffee.
Pricing
3 credits a report, refunded if it doesn't finish.
Every plan includes the whole platform. Usage comes out of your plan's monthly credits.
See plans and credit pricesFAQ
It's finding out who customers compare you with, what those businesses do well and where they let people down, so you can win on the gaps. For a local business the useful version is short: who shows first on Google Maps for what you sell, what their customers complain about in reviews, and what you'll promise instead.
Search Google Maps for what you sell and your town, as a customer would. The first listings are your real competition. Competitor Spy runs that search live and takes the first five, with paid ads left out, and leaves your own business out when you add its name.
Read their 1 to 3 star Google reviews and count what keeps coming up. Competitor Spy reads up to 30 of each competitor's lowest-rated reviews and 10 of its most relevant ones, groups the complaints and shows how many reviews mention each one, with quotes.
Type your business name and it's left out, so the report covers the next ones down. That way the five you see are always the businesses you're up against.
Yes. Every quote is a sentence from a real Google review, with the stars it gave and the business it's about. The AI can only point at reviews; the sentence is taken from the review itself, and the counts are worked out from the reviews by code.
No. Each ad promises the opposite of a complaint without naming anyone, and any ad or offer that mentions a competitor's name is taken out before you see it. The quotes are in the report to show you the problem, not to put in your ads.
Because an ad that promises a same-day callback is only honest if you call back the same day. The AI isn't allowed to invent prices, years, ratings or guarantees for your business, so where a promise needs you to back it up, it says so.
3 credits a report, on every Zuops plan from $19/mo. If a report doesn't finish, the 3 credits come back. Each person can run up to 15 reports a day.
About two minutes. You can leave the page while it works, and every report is kept under Past reports to open again later. The page also shows a full example report before you run your first.
Copy one, copy all six, or press Make this ad to open the Ad Generator with the headline, text and angle already filled in, and make the images there.
Yes. Run it from your own account for any client's trade and town (each person on your team can run up to 15 a day), and use the ads and offers in their campaigns. It lives on the AI Tools page of your dashboard, not inside the client's CRM.
Yes. POST /v1/competitor-spy starts a report and GET /v1/competitor-spy/{id} reads it when it's done, with an account API key. The MCP server has it as competitor_spy, so Claude, ChatGPT and other AI apps can run one for you.
Still have a question?
Ask us. You get an answer in about a minute, and a person from the team takes over when needed.
Ask our teamType what you sell and your town. Your report is ready in about two minutes.