Show prospects where they lose customers on Google Maps.

It's a check of how a business's Google profile is set up and how it shows up on Google Maps compared with the businesses near it: its category, reviews, rating, photos, description, website, phone and hours, and where it ranks for the search its customers type. Agencies use one to show a business owner what's holding them back.

Twelve things, weighted by what they're worth: top 3 spots on the map and the number of reviews (14 points each), rank at the business's own address (12), star rating and fresh reviews (10 each), website, photos and main category (7 each), whether it's claimed (6), opening hours (5), description and phone (4 each). If Google shows the business as closed, that's checked too.

It's the points earned out of the points of every check that could be measured. Anything public data can't show is left out, never guessed. Spots in the top 3, reviews and photos earn their share of the way, measured against the top 3 businesses nearby, so a score of 100 means nothing is left to gain. 80 and up is Strong, 60 Good with gaps, 40 Needs work, and below that Needs a lot of work.

No. The audit uses public Google information only: the business's Google profile and live Google Maps searches. Nobody at the business signs in or grants anything, and nothing reaches them until you send the report.

The audit searches Google Maps live for the term you pick from 25 spots in a 5x5 grid about a mile apart, covering roughly 4 by 4 miles with the business in the middle. Each spot shows where the business came up in the first 20 results, and you can tap any spot to see the three businesses a customer there sees first. Results change with where, when and on what device someone searches, so it's a snapshot of that moment.

Yes. It shows your agency's name, logo and colour from your White-label settings, ends with your booking link, phone and email, and never names the platform. The link uses your own domain once you've connected one, and an unbranded address until then.

Click Send on the audit, type their email and send. It goes out under your agency's name with the score and a button to the full report, and replies come to you. The subject and note are prefilled from the audit and fully editable. Your list then shows when the report was opened and how many times. Your own previews never count.

Yes. The report has a Save as PDF button and is laid out to print cleanly, map included, for a meeting or a leave-behind.

Yes. Every agency gets 10 audits free each calendar month. After that, each audit is 3 credits, and an audit that doesn't finish gives its free audit or credits back. Running the same business and search again within 12 hours opens the audit you already have, at no cost.

Every plan, from $19/mo. Plans differ only in how many sub-accounts and credits they include, never in which tools you get. Audits past the free 10 come out of your agency's credits.

Local Falcon is a rank tracker sold by monthly credits, from $24.99 a month, where a 5x5 map scan uses 25 credits. BrightLocal's plans include a Google profile audit, from $31 a month billed yearly ($41 billed monthly). Merchynt's GBP Audit Tool has the lead sign in with Google, and its help center also describes a Light Audit for agency partners that runs without access to the profile. Google audits in Zuops needs nothing from the business, puts the map, competitors, fixes and your plan in one report in your brand, and comes with every plan. (Their prices checked November 2026.)

Yes. The REST API and the MCP server can find a business, run an audit, read it and send it, and you can ask for one in the Zuops chat in plain words. Running and sending still ask you first.